APGO’S NEW NAME

Over the past few months, the APGO has been undergoing a broad rebranding exercise, including a comprehensive review of the website content, updating and ensuring consistency of messaging, and redesigning mobile phone and social media applications.

This exercise also included a consideration of our name. Our official name of Association of Professional Geoscientists of Ontario (APGO), is enshrined in the Professional Geoscientists Act of Ontario and has been the way everyone has referred to us since the inception of the organization. From now on, APGO will use its new business name of Professional Geoscientists Ontario (PGO), in our day-to-day communications and activities. APGO will be employed only by the organization, and for specific financial and legal purposes.

Why the name change?
There are a number of reasons for introducing the new business name of Professional Geoscientists Ontario (PGO), but probably the most compelling one was to remove the word Association in order to more clearly identify our mandate to the public, our members and key stakeholders.

The word Association is commonly understood to imply an organization which exists first and foremost to protect the interests of its members, to provide benefits and to advocate on their behalf. As a self-regulatory organization the mandate of the PGO is to protect the public by regulating geoscientists in Ontario and advancing professional practice. Self-regulation is a privilege, not a right, and we believe that focusing on our mandate and performing our function to the best of our ability is the most effective way to protect that privilege.

How will the name change impact members?
Members will be expected to use the new business name of Professional Geoscientists Ontario (PGO). Our legal name of Association of Professional Geoscientists of Ontario (APGO) will continue to be used for members’ professional seals and certificates.

I have the old logo and communication materials on my company website. How do I go about using the new logo?
For professional guidance on how to use the PGO identification and logo, please click on this link - https://www.pgo.ca/files/logo-use.pdf.

For other questions regarding the name change, please send an email to info@pgo.ca.

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